The Digiday Podcast

Magic Spoon co-founder Gabi Lewis talks cereal brand's expanded retail footprint and marketing strategy

Feb 13, 2024

Magic Spoon, a DTC cereal brand, discusses expanding to 16,000 retailers, changing ad strategies to include in-store displays, and tackling measurement challenges. They explore social media growth, nostalgic marketing tactics, and navigating the evolving social media landscape. The podcast also touches on online sales challenges, traditional marketing channels in the digital age, and the brand's unique positioning in a competitive market.

42:35

Creator website

AI Summary

Highlights

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Magic Spoon successfully expanded to retail stores like Target and Costco post online launch, diversifying its advertising strategy to measure offline in-store ads alongside direct response ads.

Magic Spoon's influencer strategy evolved to include affiliate programs, flat fee collaborations, and user-generated content, balancing polished and authentic content across social platforms.

Deep dives

Magic Spoon's Shift to Retail Strategy and Attribution Measurement

Magic Spoon, a DTC cereal brand, expanded to retail stores like Target and Costco after its successful online launch. By broadening its retail footprint, they diversified their advertising approach to measure offline in-store ads in addition to direct response ads. The challenge lies in accurately measuring the impact of online activities on offline sales, aiming to understand the halo effect of online efforts translating to tangible retail success.

Measuring Success in Social Media Marketing

01:08

Evolution of Influencer Strategy

01:00

Marketing Strategy Evolution for Young Brands

00:51

Introduction

2min

The Evolution of a DTC Cereal Brand

3min

Evolving Marketing Strategies and Brand Growth

16min

Exploring Organic Social Media Growth and Nostalgic Marketing Strategies

2min

Navigating the Social Media Landscape

13min

Navigating the Multifaceted Challenges of Online Sales

2min

Exploration of Traditional Marketing Channels Amid Digital Fatigue

2min

Magic Spoon, the cereal company that launched entirely online back in 2019, has since expanded its footprint to more than 16,000 national retailers to meet shoppers where they are, whether that’s online or in-store.

Historically, the cereal company built its millennial and Gen Z following via short-form social media videos, podcasts alongside other direct-to-consumer brands. But as its retail footprint expands, so does its ad strategy, to include things like in-store aisle displays. On this episode of the Digiday Podcast, we caught up with Gabi Lewis, co-founder at Magic Spoon, to talk about the brand’s expanded retail footprint, standing out in a crowded category and of course, the measurement woes plaguing marketers.

Get more from Digiday with the daily newsletter, sent out each weekday morning. Visit digiday.com/newsletters to sign up.

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.

The Digiday Podcast

Magic Spoon co-founder Gabi Lewis talks cereal brand's expanded retail footprint and marketing strategy

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Magic Spoon's Shift to Retail Strategy and Attribution Measurement

Influencer Strategy Evolution and Content Generation

Challenges in Online Sales and Prioritization

Exploration of Traditional Channels and Digital Fatigue

Measuring Success in Social Media Marketing

Evolution of Influencer Strategy

Marketing Strategy Evolution for Young Brands

Remember Everything You Learn from Podcasts