Sell Transformation, Not Products

Customers are not buying the course or coaching itself but the transformation it can provide. They are willing to invest based on the belief that the service or product will yield a significant return on their investment. Therefore, when selling, focus on promoting the transformation and outcomes rather than the features or details of the course. Using a simple template to emphasize how the program benefits the customer's avatar and helps them achieve their dream outcome while avoiding something they don't want is an effective way to market and sell the course successfully.