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The Honest Realities of Entrepreneurship Pt.1 (on the Aubrey Marcus Podcast) | Ep 664
The Game with Alex Hormozi
Context is Content
The importance of context in delivering a message is emphasized, with the speaker advocating for proof over everything. The speaker illustrates this point by highlighting how a message is consumed within its context, using Elon Musk's tweet as an example. The speaker stresses that 90% of a message's impact comes from the background context, while only 10% originates from the actual content. The significance of having objective proof before expecting an audience to consume a message is highlighted through the speaker's personal experience. Additionally, the distinction between documenting a journey versus offering advice based on that journey is discussed, with an emphasis on sticking to 'how I' rather than 'how to' for those on the come up to protect their reputation when creating content.
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