The Game with Alex Hormozi The Honest Realities of Entrepreneurship Pt.1 (on the Aubrey Marcus Podcast) | Ep 664
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Jan 27, 2024 
Alex Hormozi, a prominent entrepreneur and investor known for his meteoric rise in net worth, joins the discussion to share insights on entrepreneurship. He emphasizes the need for patience, and the art of honest business dealings. Hormozi touches on the importance of reciprocity and genuine customer engagement. They explore the impact of competition, suggesting it can foster growth rather than stagnation. Additionally, he addresses the power of branding and word-of-mouth referrals in creating lasting business relationships.
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Honesty in Deals
- Value honesty in business deals, especially when others claim to prioritize other values over money.
- This often reveals hidden agendas and potential dishonesty, demanding caution.
Equity vs. Contribution
- Acknowledge the difference between friendship and business.
- Base business partnerships on equitable contributions, not just equal equity splits to avoid future conflict.
Managing Debt
- Starting a business always involves some form of debt (financial, management, or technical).
- Choose the type of debt that's easiest to repay quickly, like developing marketing and sales skills.