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#176: April Dunford – How self-publishing a book exploded her client service business.
Creator Science
April Dunford's Expertise in Product Positioning and Startups
April Dunford is a renowned expert in product positioning, having worked with numerous startups and helping them to position their products for success in the marketplace. Her book 'Obviously Awesome' is a comprehensive guide on how to effectively position products to attract and retain customers. Despite initially aspiring to be a vice president of marketing, April's career journey led her to become a successful business owner and independent consultant, working with over 100 early and growth stage startups to refine their product positioning strategies.
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