You Are Not So Smart cover image

280 - Supercommunicators - Charles Duhigg

You Are Not So Smart

Importance of Establishing Trust and Understanding Motivations in Conversations

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Establishing trust and understanding the motivations behind a person's beliefs are crucial in conversations, especially on topics like vaccine hesitancy. Using techniques like motivational interviewing can help uncover motivations and build rapport, as seen in a scenario where a religious belief was a key motivation for vaccine hesitancy. Acknowledging differences in beliefs and building trust are essential in effectively communicating with others.

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