AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min snip
4 ½ Psychological Biases Every Marketer Needs to Know
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Emphasizing the Value Proposition Through Subtle Packaging Strategy
The Wall Street Journal's approach of emphasizing what is missed out on by getting the basic package, rather than only highlighting the extras in the premium package, signifies a subtle but effective packaging strategy. By using visual cues like green ticks for basic features and crosses next to what's missing, they effectively emphasize the value proposition and what is not included in the lower margin product, rather than solely focusing on the additional benefits of the premium package.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode