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Music Integration in Gaming: A Lucrative Opportunity for Music Companies
Music companies are leveraging the integration of music in gaming, with players paying for individual songs to use in games. Companies like UMG and Sony Music are investing in this space, promoting new singles from artists alongside catalog music. This integration is becoming a significant revenue stream for music companies, with the addition of playing elements like guitars and keyboards to enhance interactivity. The music is being used across various components of popular games like Fortnite, catering to a wide variety of music genres from new to classic and utilizing modern data for refreshment.