Fortnite Festival and Spotify's $10k earners: Talking Trends
Mar 29, 2024
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In this episode of Talking Trends, music gaming expert Charlie D'Atri joins Tim Ingham to discuss Fortnite's music festival, Spotify's $10k earners, and the impact of non-English artists. They explore Fortnite's in-game music store, Epic Games' acquisition of Harmonix, and global artist earnings on Spotify. The conversation delves into the evolving music industry landscape and the growing importance of diverse revenue streams.
Fortnite's integration of a music store in the game has created a new revenue stream for major labels and enhanced interactive music experiences for players.
Spotify's data shows that over half of $10k+ earning artists in 2023 come from non-English speaking countries, reflecting the platform's global inclusivity and support for diverse music.
Deep dives
Fortnite's Influence on the Music Industry
The podcast discusses the significant impact of the Fortnite video game on the music industry. The integration of a music store within Fortnite where players can purchase individual songs for gameplay has created a new revenue stream for major music labels like UMG and Sony Music. The collaboration between Epic Games and Harmonix, known for Rock Band, has revitalized the interactive music experience within Fortnite and expanded the audience's interaction with music through the game's diverse musical offerings.
Global Reach and Growth of Non-English Language Artists on Spotify
The podcast highlights the global reach of Spotify and its role in enabling non-English language artists to generate significant revenue on the platform. Over half of the artists who earned at least $10,000 on Spotify in 2023 came from countries where English is not the first language, showcasing the platform's inclusivity and diverse music landscape. This shift reflects changing dynamics in the music industry as non-English language music gains prominence and market share in the global music market.
Implications of Spotify's Artist Revenue Statistics
The discussion centers on the implications of Spotify's Loud and Clear statistics revealing that 66,000 artists generated a minimum of $10,000 on the platform in 2023. While this number represents a growth in artist earnings compared to previous years, it also underscores the challenges in achieving broader artist sustainability on streaming platforms. The statistics prompt a reflection on the distribution of revenue across different markets and languages, highlighting the evolving dynamics of music consumption and artist monetization in a digitally interconnected world.
On this episode of Music Business Worldwide's Talking Trends, MBW founder, Tim Ingham, is joined once again by Charlie D'Atri, to discuss two key recent headlines from the world of entertainment: (1) Fortnite's 'Festival', built by music gaming experts Harmonix, in which players can purchase music tracks via in-game store; (2) A stat from Spotify showing that over half the 66,000 artists who generated $10k+ on the platform in 2023 were based in countries where English is not the first language.
People and companies mentioned on this Talking Trends podcast include: Epic Games, Harmonix, Meta, Mark Zuckerberg, Universal Music Group, Gabe Newell, Valve, Sony Music Group, Warner Music Group, Daniel Ek, Spotify, Luminate, Mavin Records, Believe, and Denis Ladegaillerie.
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