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How to hijack attention: Lessons from jingles, candy crush, and betting sites
My First Million
Hunting for Whales in the Mobile Gaming Industry
In the mobile gaming industry, companies target a small group of users, known as 'whales,' who spend large amounts of money inside the app. Despite the appearance of harmless free-to-play games like Candy Crush, these companies focus on acquiring users who will potentially spend tens of thousands of dollars. The goal is to find these whales, as they are the most profitable customers in the industry.
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highlights
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