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Charlie Hoehn - How To Grow Your Business With a Book, How To Finish Your First Draft In a Week, Book Marketing Strategies, and More
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The Vanity Metric of Copies Sold in Royalties
The vanity metric of copies sold in royalties is the least effective way for nonfiction authors to make a living. Relying on the number of copies sold as a measure of success is not a sustainable business model. Authors should view their book as a marketing tool to promote themselves rather than focusing on selling the book itself. It is essential to have a business model that does not rely solely on book sales to achieve financial goals.
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