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Charlie Hoehn - How To Grow Your Business With a Book, How To Finish Your First Draft In a Week, Book Marketing Strategies, and More

Jun 28, 2024

Three-time NYT bestselling editor Charlie Hoehn shares insights on book writing, business growth, and marketing strategies. Topics include proactive mindset, efficient content creation, personalized distribution lists, and the importance of storytelling in books for long-term impact.

53:14

Episode guests

Charlie Hoehn

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Highlights

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

View books as marketing tools to open doors for advisory opportunities and equity gains.

Utilize a unique book writing approach like speaking to a target reader and enhancing book covers.

Shift from traditional job application methods to doing free work for career advancement and showcasing skills.

Deep dives

Importance of Book Sales for Nonfiction Authors

Hinging livelihood on book sales as a nonfiction author is discouraged, emphasizing that a broken business model exists if financial goals can't be met by giving books away for free. The significance of book covers and quick judgments by readers is highlighted.

The Vanity Metric of Copies Sold in Royalties

01:32

Intro

2min

Challenging Traditional Career Advice with Free Work

22min

Improving storytelling skills with Pixar's story spine framework

3min

Monetizing Books Beyond Sales

17min

Strategies for Efficient and Effective Book Writing

8min

Concluding Notes on Work Availability and Live Virtual Event Invitation

2min

Charlie Hoehn is a three-time New York Times bestselling editor and five-time author. He has worked with Tim Ferriss, Ramit Sethi, Codie Sanchez, Tucker Max, David Goggins, and many others.

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Episode Topics & Timestamps

00:00 Introduced through podcast, impactful book, recession-proof advice.

04:53 Initiated projects, and earned full-time employment success.

06:59 A proactive mindset leads to more opportunities.

11:15 Help businesses by addressing their key concerns.

13:51 Busy people dislike long videos; need efficiency.

18:59 Tim Ferriss leads workshops and gets direct feedback.

22:08 Expand ideas, stories, and transformation in the book.

24:12 Simon Siddig said: Tell stories with points.

28:56 Books are about long-term commitment and impact.

30:42 Book sales don't compare to equity earnings.

35:51 People interested in writing books should focus.

39:09 Target reader, build a personalized distribution list.

40:49 Focus on prescriptive nonfiction for business owners.

46:04 Ghostwriter disrupted author interviews, structure, and chapter content.

49:15 Authors recommend conversational writing for more engaging content.

Links Mentioned

charliehoehn.com

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Newsletter Operator

Charlie Hoehn - How To Grow Your Business With a Book, How To Finish Your First Draft In a Week, Book Marketing Strategies, and More

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Importance of Book Sales for Nonfiction Authors

Charlie Hone's Book Strategy for Authors

Innovative Career Strategy Advice

Maximizing Book Impact and Sales

Effective Book Writing Strategy

The Vanity Metric of Copies Sold in Royalties

Remember Everything You Learn from Podcasts