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287 - Winning in Creative Business - With Allan Dib
The Futur with Chris Do
Emphasizing Marketing over Merit for Success
Success often doesn't solely come from merit but from making your merit visible through effective marketing. The key is to focus on marketing your skills and qualities instead of relying solely on their merit to drive success. A crucial aspect is to be the best marketer in your field, as marketing plays a significant role in winning. It is highlighted that in life, individuals don't get what they deserve, but rather what they negotiate for. The importance of providing value upfront in marketing is emphasized to create goodwill, which can lead to significant outcomes. The speaker mentions that one doesn't have to engage in sleazy marketing tactics to succeed; instead, by being genuine, providing value, and generating goodwill, one can achieve success as a marketer. The speaker encourages individuals, regardless of their profession, to see themselves as marketers of what they offer, showcasing the significance of marketing in achieving success.
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