SERP’s Up | Does Google use user behavior metrics for ranking?
SERP's Up SEO Podcast
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User Behavior Impact on Search Engine Ranking
User behavior, such as pogo sticking where users quickly click back to the search results after visiting a webpage, is suggested to influence search engine ranking despite Google initially denying it and calling such metrics messy. While Google claims not to use these metrics directly, they indirectly affect ranking through training machine learning models based on user behavior patterns like clicks and bounce rates on webpages. This suggests that user behavior can impact ranking indirectly by influencing the content requirements for specific search queries.
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Transcript
