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The Jordan B. Peterson Podcast cover image

198. Enlightenment and the Righteous Mind | Steven Pinker and Jonathan Haidt

The Jordan B. Peterson Podcast

NOTE

The Impact of the Like and Retweet Buttons on Social Media Polarization

The addition of the like button by Facebook and the retweet button by Twitter in 2009 marked a significant shift in social media dynamics. Prior to this, social media platforms were not polarizing, with users showcasing their interests without causing division. The introduction of these buttons led to increased engagement, with platforms able to algorithmically analyze user interactions. This resulted in a surge in adolescent participation on social media platforms. The engagement loop created by these buttons is considered a powerful behavior conditioning mechanism, shaping how users interact and behave on social media.

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