Competing with giants: An inside look at how The Browser Company builds product | Josh Miller (CEO)
Lenny's Podcast: Product | Growth | Career
Optimizing Feelings vs. Metrics: The Importance of Evoking Emotions in Software Design
Optimizing for metrics in software design leaves a lot on the table and misses important aspects. It is more effective to focus on optimizing feelings and how software can make users feel. The goal is to evoke specific emotions such as joy, speed, organization, and focus. While optimizing for numbers and graphs may be the modern approach, it is odd considering the success of brands like Nike, Disney, and Apple. These companies focused on creating products that resonated deeply with consumers. When crafting Disneyland, Walt Disney aimed to create a specific feeling. Similarly, Phil Knight's first Nike running shoe and Steve Jobs' visions for the iPhone and Macintosh were driven by the desired emotions they wanted to evoke. While numbers are useful for evaluating progress, product creators should prioritize understanding and enhancing the emotional experience of users.
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