3min snip

Invest Like the Best with Patrick O'Shaughnessy cover image

Royce Yudkoff and Rick Ruback – REALLY Private Equity - [Invest Like the Best, EP.33]

Invest Like the Best with Patrick O'Shaughnessy

NOTE

Small Business Strategy and Switching Costs

In small businesses, the key barrier to customer turnover is excellent execution, ensuring customers are satisfied and not giving them a reason to switch. This differs from big businesses where barriers are often tangible assets like patents or low-cost positions. Small businesses provide good service to retain customers, knowing that if they fail, customers can easily switch. Switching costs in small businesses involve the hassle of explaining changes to customers and ensuring their satisfaction to prevent turnover.

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