SPI 817: Is Anyone Getting Your Emails? with MV Braverman
The Smart Passive Income Online Business and Blogging Podcast
3 Tiny Tips for Creating Engaging and Welcoming Email Content
To create emails that engage and resonate with the audience, consider the entire customer journey from subscription onwards. Establish a front-loaded relationship by introducing yourself effectively after someone subscribes. Avoid sending immediate follow-ups that feel disconnected, such as a part two without context. Think of the email communication as akin to real-life interactions; if you meet someone and reach out soon after, it fosters familiarity. Personalize the approach by introducing yourself and inviting engagement, such as asking questions. This not only strengthens the connection but also improves email deliverability, making recipients more likely to engage with your content.
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