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RV163 - Expert Session: Leveraging Influencers & Advisors as part of your Marketing Strategy, with Natalie Marcotullio

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NOTE

Tips for Building an Advisor Program

When building an advisor program, it is advisable to not heavily rely on equity compensation but rather have a mix of payment and equity. Keeping the program small and focused on your Ideal Customer Profile (ICP) is essential. Starting with a three-month contract helps assess ICP alignment and makes it easier to part ways if needed. It is crucial to prioritize advisors who align with your ICP messaging rather than just focusing on follower count. Additionally, it is recommended to start with a small number of advisors to figure out what works before scaling up. Working with customers initially and gradually expanding the program is more effective than trying to scale up too quickly. Potential advisors prefer working with companies that have some degree of success or testimonials from previous advisors, hence starting with established relationships is beneficial.

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