Examining "Can't We Just" in Product Management

Sales and marketing often prioritize the money side, but executives unfamiliar with software development tend to expect quick and easy solutions. They might suggest hiring an offshore team or assume that throwing more people at a project will speed it up. However, Fred Brooks's book Mythical Man Month teaches us that adding people to a project actually delays it. The idea that hiring overseas developers who already know our system will result in a perfect product with no maintenance is flawed. Despite this, people naturally want what they want and will justify why they should have it.