Examining "Can't We Just" in Product Management

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Sales and marketing often prioritize the money side, but executives unfamiliar with software development tend to expect quick and easy solutions. They might suggest hiring an offshore team or assume that throwing more people at a project will speed it up. However, Fred Brooks's book Mythical Man Month teaches us that adding people to a project actually delays it. The idea that hiring overseas developers who already know our system will result in a perfect product with no maintenance is flawed. Despite this, people naturally want what they want and will justify why they should have it.

Lou has Rich Mironov, CEO of Mironov Consulting, as his guest. Rich runs a blog and has been writing for over 20 years about business and the psychology that goes into product management. Together, they discuss ways that Product Management and UX can work more fluidly together. They dive into how you can bring your team together so everyone is working on the same page. Rich brings some nuggets of advice he has collected over his many years in the industry and touches on the talk he will be giving at Rosenfeld Media’s Design in Product Conference. https://rosenfeldmedia.com/events/futures/