The Power of Meaning in Viktor Frankl's Work

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Finding meaning in life can lead to profound transformation and personal growth. Viktor Frankl, one of the Austrian pioneers in psychology, focused on the importance of meaning in human existence. He believed that when individuals find something meaningful, it offers them a path forward and a chance for hope. Frankl's work in suicide prevention demonstrated that for many people, discovering meaning can be life-changing. In our increasingly narcissistic and consumer-driven society, the pursuit of material possessions and validation through social media does not provide lasting fulfillment or meaning. Instead, people are realizing the need to find something they truly care about. Engaging in activities that give them a sense of purpose, such as volunteering or participating in community groups like a community orchestra, can lead to greater happiness and fulfillment. The search for meaning goes beyond personal gain and monetary rewards. It is about finding a community that shares similar values and provides a sense of purpose. By shifting our focus towards meaningful pursuits, we can find a higher level of satisfaction and a deeper connection to ourselves and others.

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Seth Godin is the author of 21 international bestsellers that have changed the way people think about work. His books have been translated into 38 languages and Seth’s books include Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing. Seth writes one of the most popular marketing blogs in the world, and two of his TED Talks are among the most popular of all time. He is the founder of the altMBA; the social media pioneer Squidoo; and Yoyodyne, one of the first internet companies.

His new book is The Song of Significance: A New Manifesto for Teams.

Please enjoy!

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[05:42] The changes of aging.

[10:07] How Seth gets over momentary lapses of optimism.

[16:13] The Carbon Almanac.

[18:40] Addressing 21st-century nihilism.

[26:23] Finding significance and making a difference.

[35:34] The boss and the bees.

[44:47] Ethically reclaiming meaning from work in the Quaker surveillance state.

[51:50] Seth’s impression of my efforts over the years.

[56:21] Circumnavigating false proxies.

[1:02:17] Employee retention.

[1:05:54] Let’s Get Real or Let’s Not Play.

[1:08:07] Zig Ziglar.