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Scott Berkun on Why Design is Hard

The Informed Life

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Great Ideas Require Collaboration, Not Just Talent

The belief that original ideas alone drive success is a misconception. In the realm of design, the stories of successful designers like Paula Scher and Dieter Rams reveal that their achievements stemmed from building relationships and navigating social dynamics within their organizations. Their ability to communicate and persuade others, especially those with differing opinions, was crucial to their success. Moreover, the majority of designers operate in environments where their skills are not fully understood, leading to a gap in recognizing true talent. Therefore, success in creative fields is rooted in collaboration rather than isolated genius.

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