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Coaching Session: Tips from a Newsletter Pro — with Josh Spector of For The Interested
Send & Grow by SparkLoop
Focus on Results, Not Names
The effectiveness of marketing hinges on communicating the value and end results rather than the names of products or courses. Emphasizing outcomes, such as learning to write sales pages that double sales, cultivates curiosity and drives clicks from those genuinely interested. Using terms like 'tool' instead of specific product names captures attention and entices potential users by focusing on their desired results. This strategy not only attracts a targeted audience but also enhances conversion rates for advertisers by ensuring that interested individuals are engaged with relevant solutions.
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