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Answering Your Burning Questions On AI & Marketing
Marketing Against The Grain
Focus on Building Brand Equity through Results
For small startups, focusing on moving key metrics and achieving results is more important than brand cohesion. Brand cohesion becomes crucial when the business has built significant brand equity. In the initial stages, the priority should be on doubling down on offline or online strategies that drive the most important metrics. It is essential to concentrate on activities that contribute to scaling the business, such as content creation and marketing automation, to achieve growth and success.
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