Microsoft Volume II
Acquired
Seize the Mobile Moment or Miss Out
Microsoft's failure in the mobile market stemmed from its inability to adapt its traditional business model to the evolving landscape dominated by Android rather than Apple. The pivotal moment came when Verizon shifted its focus toward Android after the Apple-AT&T deal, investing heavily in the Droid campaign, effectively sealing Microsoft’s fate in mobile. Although Microsoft had Bing as a potential revenue stream, it hesitated to adopt a free, ad-supported model for Windows Phone, reflecting a resistance to embrace advertising as a primary business strategy. This reluctance highlights the necessity for companies to be agile and willing to pivot when faced with disruptive competitors.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
