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IAB Tech Lab Special: VAST
Marketecture: Get Smart. Fast.
Transition from VPade to Vast Four in the Advertising Industry
The advertising industry is transitioning from using VPade due to its insecurity, which allows scammers to run fake ad networks. Vast Four was introduced to solve the security issues of VPade by allowing scripts, but adoption is hindered by complexities in implementation and the requirement for creative IDs. However, efforts are being made to address these challenges. Additionally, the rise of video ads in apps and TV apps where scripting is less essential is contributing to the decline in VPade usage.
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