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Charisse Hughes, Chief Growth Officer at Kellanova: Evolution of the CMO

Building Better CMOs and Marketing Leaders

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Evolving Role of Chief Marketing Officer towards Chief Growth Officer

The evolution of the Chief Marketing Officer role into Chief Growth Officer signifies the increasing value that marketers and marketing-related professionals bring to companies. This transition involves adding elements like advanced analytics, R&D, innovation, revenue growth management, and identifying white space opportunities to the growth agenda. The shift towards the Chief Growth Officer role was a natural progression, reflecting the company's focus on growth and innovation. The importance of titles is highlighted as they signal to the company the focus and mission of the individual or team. Emphasizing growth and value creation in marketing can positively impact the company, and discussing these aspects more openly is crucial for marketers.

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