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Marketing Against The Grain
Shift in Software Economics
With the decreasing cost of code, there is an opportunity for the creation of niche apps serving a small number of users at a higher price, leading to a shift in the software industry towards a multitude of specialized apps. This shift may impact the types of companies that investors like VCs will start to see, with a potential rise in niche-focused startups that may not require large fundraising rounds.
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