
Streaming’s Cable Fable & Upfront Inside Chatter
The Powers That Be: Daily
Evolution of Media Bundling
The concept of bundling in media refers to packaging multiple products or services together, like the Disney Bundle including Disney Plus, Hulu, and ESPN. This contrasts with traditional cable operators who forced customers to buy multiple channels to access one desired channel, such as ESPN. The emergence of streaming services and the App Store in 2008 revolutionized media consumption by offering more choice and personalized options.
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