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204: Josh Spector — Saying Less and Making More
The Bootstrapped Founder
⭐️⭐️⭐️ SUPER SMALL Newslettters: Less is More (2)
Short and simple newsletters that focus on a single clickable link can significantly enhance audience engagement. By limiting the number of links, the likelihood of clicks increases, with one link in a daily newsletter generating more engagement than multiple links in a longer format. This strategy not only boosts overall clicks but also increases the value of advertising within the newsletters, leading to higher click-through rates and better outcomes for sponsors.
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