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Balancing Promotion and User Experience
The speaker prioritizes user experience over potential negative impacts on metrics like churn rate, as they have not received any feedback indicating negative effects from their promotions. By offering discounts and clear benefits in their messaging, they have successfully converted 75% of free trial users to paid subscribers, exceeding their expectations and boosting revenue. The speaker values direct and explicit communication in their promotions, emphasizing the benefits of upgrading. Additionally, showcasing real-life meetups and events through photos has proven effective in driving user engagement and conversions.