Newsletter Operator Michael Houck - Growing a Newsletter For Founders To 80,000+ Subscribers In 10 Months, How To Boost Your Social Growth With Engagement, How To Monetize a Newsletter From Day 1, and More
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Oct 13, 2023 
Michael Houck, Founder of Newsletter Operator, shares strategies for growing a newsletter's subscriber base, including content marketing and email gating. The podcast also explores revenue streams, such as sponsorships and consulting. The speakers discuss the go-to-market strategy for a new product and the importance of coordinated launches. Additionally, they highlight the benefits of growing a newsletter quickly and acquiring other newsletters.
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Side Project Became Main Business
- Michael Houck started his newsletter as a side project while running a startup that later shut down.
- By going full-time and focusing on growth he reached 50k subscribers by July and 75k by the episode date.
Seed Growth From Your Existing Network
- Use your existing audience and social platforms to seed early subscriber growth and include CTAs everywhere.
- Run swaps and content marketing on Twitter/LinkedIn to cross-pollinate high-quality subscribers quickly.
Use Gated Lead Magnets For Fast Scale
- Create gated lead magnets like Airtable databases and deliver access after users provide email addresses.
- Use engagement signals (comments/retweets) and automated DMs to scale acquisition quickly.