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#406: Bob Iger — CEO and Chairman of Disney

The Tim Ferriss Show

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Efficient and Effective Negotiation

A good negotiator distinguishes by their ability to close deals satisfactorily for both parties, ensuring that the transaction is conducted efficiently and effectively. The negotiation should provide value to the buyer that aligns with the price, emphasizing the importance of honesty and transparency. Walking away from a deal with unfavorable terms is sometimes necessary. Success in negotiation is measured not by 'winning' but by closing a deal that benefits all sides.

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