Preparing for Changes in Generative Search and Amazon

The speaker's goal is to streamline the creative pen website, redo the author blueprint, and update the backlist books. They emphasize the need to clean up the creativepen.com and nonfiction backlist to make it more evergreen. Additionally, the speaker mentions preparing for changes in generative search on Amazon.com, where a beta discovery mode is generating recommendations powered by AI. They note the lack of ads on the page to enhance the user experience but also highlight the challenge it poses for advertisers.