Joanna Penn, an award-nominated author and creative entrepreneur, discusses her goals for 2024, including streamlining her website and updating her backlist books. She plans to optimize her Shopify stores and experiment with AI tools. Penn also mentions her speaking engagements, health, and finances. The podcast covers topics like Gothic cathedrals, AI technology, and the impact of AI in various aspects of life. The hosts emphasize the importance of fitness, financial freedom, and setting author goals in 2024.
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Quick takeaways
The host's goals for 2024 include launching two major projects, "Spear of Destiny" and "The Gothic Cathedral Project," conducting research trips, narrating more fiction, and focusing on creating beautiful physical books.
The host plans to optimize her website and explore the potential for incorporating merchandise, while also experimenting with AI tools to enhance marketing efforts and automate advertising processes.
Deep dives
2024 Creative and Business Goals
In this solo episode, the host shares her creative and business goals for 2024. She emphasizes her love for starting fresh in January and measures her life by what she creates. Her goals for the year include launching two major projects, "Spear of Destiny" and "The Gothic Cathedral Project," with exclusive products on Kickstarter and eventually publishing them widely. She plans to conduct research trips for both projects to Vienna, Newenburg, and Cologne. Additionally, she aims to narrate more of her own fiction and focus on creating beautiful physical books. She mentions the importance of learning and integrating AI tools into her author business and experimenting with AI-generated content. She also discusses her speaking engagements, health and fitness goals, financial freedom, and the continued growth of her podcast and Patreon community.
Optimizing the Creative Pen Website and Author Blueprint
The host highlights her goal of streamlining the Creative Pen website and updating her author blueprint to make it more evergreen. She acknowledges the changes and challenges that may come with generative AI search algorithms and emphasizes the need to optimize her Shopify stores and meta ads for direct sales. She discusses the rise of direct selling and the importance of selling audio books, including AI-narrated versions, directly to readers. She also plans to optimize her website for a better user experience and explore the potential for incorporating merchandise.
AI Integration and Experimentation
The host expresses her intention to experiment more with AI tools to enhance her marketing efforts and automate advertising processes. She discusses the usage of generative AI images and AI-assisted marketing and advertising to target specific audiences with greater precision. She also mentions the potential for AI-assisted book trailers and text-to-video tools for creative content. She encourages authors to explore the possibilities of AI in their own businesses and stay updated on AI advancements. She emphasizes the importance of combining AI tools with human creativity.
Speaking Engagements, Travel, Health, and Financial Freedom
The host reveals her planned speaking engagements at various conferences throughout the year and research trips related to her book projects. She mentions her health and fitness goals, including her aspiration to compete in powerlifting competitions once she turns 50. She discusses her commitment to financial freedom and investing, highlighting the importance of creative and financial autonomy. The host concludes by offering words of encouragement for authors in times of stress and uncertainty, urging them to keep writing and focus on their own journeys.
Happy New Year 2024! I love January and the opportunity to start afresh. I know it’s arbitrary in some ways, but I measure my life by what I create, and I measure it in years. At the end of each year, I make a photobook, and I publish an article here, which helps keep me […]