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Nobody Knows You Exist. Advertise More | Ep 753
The Game w/ Alex Hormozi
The Core Four: Reaching Out, Content Creation, and Advertising
Focusing on the 'Core Four' strategy involves dedicating four hours each day to critical business activities: reaching out to known contacts, connecting with new individuals, creating content for a broader audience, and utilizing advertising to reach many. The 'rule of 100' serves as a valuable benchmark, encouraging the creation of either 100 minutes of content, 100 outreach attempts—be they cold or warm—or a minimum investment of $100 per day in advertising. These activities are essential, particularly for new businesses, as they ensure visibility and audience engagement. Failing to meet these metrics poses a significant risk, as it leads to obscurity and the potential collapse of a business venture.
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