The Game with Alex Hormozi Nobody Knows You Exist. Advertise More | Ep 753
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Aug 23, 2024 Explore why repetition is key in advertising and how it can dramatically boost a business's visibility. Discover essential strategies for effective marketing that can propel a company to $1M in annual revenue. Learn how aligning sales with advertising efforts and focusing on one product can maximize customer reach. Hear personal stories that illustrate the struggles and triumphs along the journey to scaling a business.
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Forgotten Book Launch
- Alex Hormozi gets recognized often, yet few know about his book launch.
- This highlights how often audiences need reminders, even with substantial advertising.
Ford's CMO Story
- Henry Ford's CMO saw the same marketing campaign daily for three months.
- Ford revealed they hadn't even started running it, illustrating how repetition is key.
Four by Four Rule
- Follow the "four by four" rule: four hours daily on the core four activities.
- This includes warm outreach, cold outreach, content creation, and advertising.