S1: E24: How To Stand Out In A Crowded Digital Marketplace With Lauren Petrullo From Mongoose Media!
The Side Hustler's Society
Setting Yourself Up for Success and Acquiring Clients in a Media Agency
Many people enter side hustles but fail to set themselves up for success, leading to disappointment. Acquiring clients in a media agency involves three key channels: organic leads, paid leads, and referrals. In the case of a media agency, referrals and organic leads are the primary sources of clients. Referrals come from satisfied clients and their network, while organic leads are generated through effective content. While paid leads are an option, it is advised to focus on saving money and investing in alternative systems rather than spending on ads for client acquisition.
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