The Side Hustler's Society

S1: E24: How To Stand Out In A Crowded Digital Marketplace With Lauren Petrullo From Mongoose Media!

Nov 12, 2023

Digital marketplace expert, Lauren Petrullo, discusses standing out in a crowded digital marketplace. Topics include: the significance of having a marketing strategy on various platforms, positive experiences at the Vidsommit conference, services offered by Monvis Media, setting yourself up for success in a media agency, benefits of offering services at a lower price for case studies, the generous referral program at Mongoose Media, mistakes in email marketing, and the importance of looking at numbers annually.

01:09:18

Creator website

Episode guests

Lauren Petrullo

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Referrals are a valuable channel for organic leads in the media agency industry, establishing trust and generating business.

SMS marketing is highly impactful, particularly for reaching younger audiences and establishing direct communication and engagement.

Instagram channels provide creators with a unique opportunity to connect with their super fans on a more personal level, bypassing the algorithm and ensuring higher engagement rates.

Deep dives

Importance of Referrals for Acquiring Clients

The podcast episode highlights the significance of referrals in acquiring clients for a media agency. Referrals are considered a valuable channel for organic leads, where connections made at events and networks lead to potential clients. The speaker emphasizes the power of referrals in generating business and establishing trust with clients. They also discuss the importance of building relationships and providing exceptional service to encourage referrals from satisfied clients.

Setting Yourself Up for Success and Acquiring Clients in a Media Agency

01:51

Protecting Yourself and Your Venture

02:18

The Most Impactful Marketing Platforms for the Future

04:15

Comparing Vidsommit to Other Marketing Conferences

02:59

Introduction

2min

Attending Vidsommit: A Refreshing Experience

8min

Monvis Media: A Digital Marketing Agency

5min

Services Offered by the Agency

10min

Setting Yourself Up for Success and Acquiring Clients in a Media Agency

2min

Offering Services at a Lower Price for Case Studies and Proof of Concept

2min

The Benefits of a Generous Referral Program

5min

Mistakes in Email Marketing

19min

The Importance of Looking at Numbers Annually

15min

How To Stand Out In A Crowded Digital Marketplace With Lauren Petrullo From Mongoose Media! In this episode of The Side Hustler's Society podcast, Elijah Bilel will be talking with the founder of Mongoose Media, Lauren Petrullo! In this talk, they go heavy into the dynamics of digital marketing and ways that you can stand out with your product or services in this over crowded marketplace. This video about side hustles has been produced by The Side Hustler's Society and conducted by Elijah Bilel. Lauren Petrullo is a young CEO and Multifounder who thrives on disruption, thinking outside of the box, and loves to FAIL. She's an open book, and also believes sharing knowledge is how we all WIN. Let the "Sherpa of Fun" bring great business hacks to fruition on The Side Hustler's Society.

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The Side Hustler's Society

S1: E24: How To Stand Out In A Crowded Digital Marketplace With Lauren Petrullo From Mongoose Media!

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Importance of Referrals for Acquiring Clients

The Rising Importance of SMS Marketing

The Potential of Instagram Channels for Creators

Gaining Clients Through Referrals

The Importance of Deliverability in Email Marketing

Setting Yourself Up for Success and Acquiring Clients in a Media Agency

Protecting Yourself and Your Venture

The Most Impactful Marketing Platforms for the Future

Comparing Vidsommit to Other Marketing Conferences

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AI-powered
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Discover
highlights

Save any
moment

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The Side Hustler's Society

S1: E24: How To Stand Out In A Crowded Digital Marketplace With Lauren Petrullo From Mongoose Media!

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Importance of Referrals for Acquiring Clients

The Rising Importance of SMS Marketing

The Potential of Instagram Channels for Creators

Gaining Clients Through Referrals

The Importance of Deliverability in Email Marketing

Setting Yourself Up for Success and Acquiring Clients in a Media Agency

Protecting Yourself and Your Venture

The Most Impactful Marketing Platforms for the Future

Comparing Vidsommit to Other Marketing Conferences

Get the Snipdpodcast app

AI-poweredpodcast player

Discoverhighlights

Save anymoment

Share& Export

AI-poweredpodcast player

Discoverhighlights

Get the Snipd
podcast app

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highlights

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moment

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