Prepare, Engage, Launch for Success

Announcing a community two to four weeks prior to a Go Live event is crucial for engagement. The sales page should be released three to four weeks in advance, followed by concentrated promotional efforts through emails and social media in the two weeks leading up to the event. This approach creates a pre-event community atmosphere, allowing prospective members to connect. For those without an existing audience, individual outreach is essential during this preparation phase. The live event acts as a launch signal, paving the way for further experimentation and growth post-event.