People Magic: How to Build a $1M Community

No-Fail Community Launch Formulas (Psst—It's SIMPLER Than You Think)

21 snips
Aug 27, 2024
Gina, an expert in guiding successful launches, shares her insights on achieving growth through strategic experimentation. She discusses the emotional journey of launching a membership community, emphasizing that success may not look as expected. Gina highlights the importance of a compelling sales pitch, effective launch strategies, and personal outreach. The conversation encourages listeners to remain curious and adaptable, reminding them that staying open to new ideas can unlock transformative results.
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ADVICE

Sales Page Essentials

  • Create a sales page with a hook, pitch, community plan, and offer.
  • Address the pain points of your ideal member and offer solutions.
ADVICE

Launch Formula

  • Announce your community 2-4 weeks prior to a live event, with sales page up 3-4 weeks before.
  • Concentrate emails and social media posts two weeks before the event.
ANECDOTE

Dream Club Launch

  • Marie Forleo's Dream Club launched with a tiered approach.
  • They used a sales page, YouTube live stream, and an exclusive member kickoff party.
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