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Airlines Confidential Podcast cover image

249 - Bob Jordan, CEO, Southwest Airlines

Airlines Confidential Podcast

NOTE

Change in Customer Preferences Reveals Seat Assignment Importance

Customer preferences have evolved significantly over the past two decades, primarily due to two factors: increased flight capacity and the lengthening of flight durations. As aircraft fill to approximately 85%, compared to just 60% in the past, passengers find it more challenging to secure preferred seating, heightening the demand for assigned seats. Additionally, the rising frequency of long-haul flights has intensified this trend, with customers expressing a strong desire for the ability to choose their seating arrangements, particularly for options such as extra legroom.

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