Change in Customer Preferences Reveals Seat Assignment Importance

Customer preferences have evolved significantly over the past two decades, primarily due to two factors: increased flight capacity and the lengthening of flight durations. As aircraft fill to approximately 85%, compared to just 60% in the past, passengers find it more challenging to secure preferred seating, heightening the demand for assigned seats. Additionally, the rising frequency of long-haul flights has intensified this trend, with customers expressing a strong desire for the ability to choose their seating arrangements, particularly for options such as extra legroom.