
379: M3ter: From Early Sales Struggles to Finding Product Market Fit - with John Griffin
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
Strategic Approach to Building Integrations with Partners
The company is focused on building integrations with a small number of carefully chosen partners due to the effort and investment required. While there are numerous suppliers and finance systems, they prioritize partnerships that involve go-to-market strategies, sophistication, and mutually beneficial investments. They believe that developing a strong partnership muscle takes time and effort.
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