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Part 4: Post Free Content | $100M Leads Book
The Game with Alex Hormozi
7 Lessons from making content
Free content yields better returns on advertising. 1. Share personal experiences instead of telling others what to do. 2. Repeat key messages to ensure everyone hears it. 3. Start with a narrow focus and gradually expand. 4. Use content to support sales efforts. 5. Engaging free content increases customer loyalty. 6. People have high standards, not short attention spans. 7. Manually posting produces better results than pre-scheduling.
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