#016 “Am I making this better, or making it mine?” Learning from McCann Global Creative Director, Nick Allen
Filmmakers In Advertising
The Challenge of Creating Memorable Manifesto Advertisements
Creating a memorable manifesto advertisement is a significant challenge as these spots need to be beautifully written, with words that sing and are so eloquent that they stand out. These spots set a high bar, often utilizing little turns in elements such as voiceover or music. Most manifesto spots are forgettable because they lack the eloquence, beauty, and uniqueness that make ads like Shaya Day's or classic whisky ads successful.
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