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Filmmakers In Advertising cover image

#016 “Am I making this better, or making it mine?” Learning from McCann Global Creative Director, Nick Allen

Filmmakers In Advertising

NOTE

The Challenge of Creating Memorable Manifesto Advertisements

Creating a memorable manifesto advertisement is a significant challenge as these spots need to be beautifully written, with words that sing and are so eloquent that they stand out. These spots set a high bar, often utilizing little turns in elements such as voiceover or music. Most manifesto spots are forgettable because they lack the eloquence, beauty, and uniqueness that make ads like Shaya Day's or classic whisky ads successful.

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