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13 Years of Marketing Advice in 85 Mins | Ep 732
The Game w/ Alex Hormozi
Volume Before Optimization
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In the initial stages of a business, it is crucial to focus on producing a high volume of work, be it ads, sales guys, or other efforts, rather than optimizing for perfection. By increasing quantity first, you can determine the point at which the return on effort for optimization exceeds the return for additional work. Only after establishing a significant flow should focus shift to improving quality and efficiency to scale to the next level and continue growing exponentially.
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