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158 | How to Monetize with a Membership, with Jay Clouse
Grow The Show
Proactive Community Engagement in Membership Models
Proactively engaging with community members through structured stories, experiments, and training courses is essential for ensuring their active participation and retention in a membership model. By sharing detailed experiment results and offering specific training on engagement strategies, members feel empowered and valued. Creating courses and guides that address common member questions and uncertainties helps boost members' usage and satisfaction. Anticipating and responding to members' needs preemptively is crucial to prevent disengagement and potential churn. In membership models, negative network effects can occur when influential members leave, leading others to question the value of staying. Therefore, thoughtful consideration of purpose and pricing during the concept phase is vital for long-term success in membership models.
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