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Grow The Show
158 | How to Monetize with a Membership, with Jay Clouse
Jan 30, 2024
Jay Clouse, The Creator's Creator, shares his experience in building a profitable online membership product around his podcast. He discusses using Discord to launch his first paid membership, defining the purpose and pricing for a membership, and the stages of launching a membership. He emphasizes the importance of engagement and rewards for members, and provides tips on creating value and keeping members engaged. Learn how to monetize your podcast with a membership!
38:04
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Quick takeaways
- Designing engaging experiences and providing support are crucial for ensuring member retention and achieving desired outcomes.
- Launching a membership product involves a two-stage approach: a private opening with early adopters and a public launch to create anticipation and credibility.
Deep dives
Conceptualize, Launch, and Grow a Membership Product
In this podcast episode, Jay Klaus, an expert in community building and successful membership platforms, shares his secrets and step-by-step guide on how to conceptualize, launch, and grow a profitable membership product. He emphasizes the power of an amazing membership experience in generating sustainable income and fostering deeper connections with podcast listeners. Jay provides insights into his own journey, from building communities for Smart Passive Income and Pat Flynn to launching his own membership, The Lab. He highlights the importance of defining the purpose and value proposition of the membership, designing effective onboarding processes, and creating intentional programming to engage members. Jay also discusses the decision to cap the membership at a certain number of members to maintain a high level of closeness and enhance the member experience.
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