Chief Audience Officer 158 | How to Monetize with a Membership, with Jay Clouse
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Jan 30, 2024 
Jay Clouse, The Creator's Creator, shares his experience in building a profitable online membership product around his podcast. He discusses using Discord to launch his first paid membership, defining the purpose and pricing for a membership, and the stages of launching a membership. He emphasizes the importance of engagement and rewards for members, and provides tips on creating value and keeping members engaged. Learn how to monetize your podcast with a membership!
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From Tweets to Creators
- Jay Clouse initially created a Twitter-focused membership tied to his Tweet100 challenge.
- He transitioned it into "The Lab", a broader creator community, after realizing his interests extended beyond Twitter.
Membership vs. Course
- A paid membership offers community access as one value proposition, among others.
- It differs from courses due to its ongoing nature, essential for staying current in dynamic fields like online creation.
Purpose Over Revenue
- When designing a membership, prioritize its purpose and ongoing value over recurring revenue.
- Focus on the target audience's needs and the unique value your membership offers compared to existing communities.