Know Your Audience Before Choosing Your Channels

Identify where your audience engages most to select the right distribution channels. Avoid the temptation of jumping onto new platforms without confirming your audience's presence there. Conduct surveys to understand their preferences in content type and consumption. Focus your efforts on channels that resonate with your target audience—LinkedIn for B2B, Pinterest for homeschooling resources, etc. Ensure you have the capacity and resources to manage the channels you choose, rather than spreading yourself too thin across too many platforms. Prioritize easily manageable formats, like blogs or newsletters, and focus on one or two channels for effective engagement. Engage actively on your chosen platforms as mere posting is not sufficient for visibility; interaction with your audience is crucial. Establish a clear plan that matches both audience preferences and your operational capabilities to maximize your outreach efforts.