Sejal Shah Miller (Converse) | Bringing Creativity and Curiosity to a Legacy Brand
The CMO Podcast
The First Brand You Remember Making a Creative Impact on You?
Understanding the business model, where revenue comes from, and how economic value is created is crucial to think about with your team. It's essential to comprehend the P&L beyond the marketing contribution line and focus on delivering EBITDA. Consider the portfolio, attracting new consumers, audiences, and use cases. Moving to the creative brief, reflecting on the first brand that made a creative impact can inspire creativity, such as the mention of Fashion Plates.
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